Business Strategy Coaching for Your Next Season of Leadership
A Strategic Guide and Thought Partner for Your Business
You’ve spent years supporting clients, teams, and communities.
But your next chapter requires support that understands you: your vision, your capacity, your lived realities, and the leader you’re becoming.
The Built to Flow Lab™ is where business strategy coaching meets thought partnership, creating a private R&D environment for refining offers, evolving leadership, and building a business that fits your life.
Support that moves with your season creates deeper, steadier growth and you don’t have to navigate it alone.
You’ve spent years supporting clients, teams, and communities.
But your next chapter requires support that understands you: your vision, your capacity, your lived realities, and the leader you’re becoming.
The Built to Flow Lab™ is where business strategy coaching meets thought partnership, creating a private R&D environment for refining offers, evolving leadership, and building a business that fits your life.
Support that moves with your season creates deeper, steadier growth and you don’t have to navigate it alone.
What Is the
Built to Flow Lab™ ?
It’s where business strategy coaching meets thought partnership and provides a private R&D environment for refining ideas, clarifying direction, and evolving your business in ways that honor your life, leadership, and capacity.
The Lab is built for the leaders who’ve outgrown traditional coaching models and want support that meets them at the level they’re actually operating.
A Life-First Business Strategy Coaching Partnership for Seasoned Leaders
What Makes the
Thought Partnership Over Traditional Coaching
A new model of Business Strategy Coaching built for the realities seasoned leaders live in.
Most coaching asks you to fit yourself into someone else’s model. The Built to Flow™ Lab takes the opposite approach.
Here’s why the Lab stands apart:
Built to Flow Lab™ Different ?
You get a strategic thought partner who knows your vision, understands your constraints, and supports your decisions with depth and intention, not someone delivering pre-set advice.
Your Private R&D Space for Business Evolution
You get room to explore, test, iterate, and clarify ideas before rolling them out publicly without being “on,” rushed, or watched by an audience.
Asynchronous Support That Moves With Your Season
No pressure-heavy schedules. No performance. Strategy meets you in your real life, honoring your capacity and energy.
A Seasonal Framework That Adapts to Change
Your strategy shifts with Expansion, Contraction, Recalibration, and Integration. No forcing. No rushing.
Just rhythm and alignment.
A Life-First, Capacity-Aware Strategy Model
We design your business moves around your actual circumstances:
your health, caregiving, chronic illness, neurodivergence, family dynamics, responsibilities, and bandwidth.
Partnership That Stays With You
No “catch me up.”
No disappearing between calls.
You’re supported by someone who tracks your business, your evolution, and your leadership over time.
Benefits of the Built to Flow Lab™
What you gain by having a strategic partner who evolves with you.
Clarity about what your business truly needs next.
You’re not new to this. You’ve built something real, meaningful, and steady and you’re evolving into your next era as a leader.
Strategy that fits your life, not ideal circumstances.
You gain a plan that respects your capacity, energy, responsibilities, and lived realities.
Space to think about your own business with depth.
No performance, no client-facing pressure.
Just thoughtful room to explore your ideas and direction.
Grounded decision-making with a thought partner beside you.
Someone who knows your business well enough to help you refine, simplify, or shift with intention.
Sustainable progress without urgency or overwhelm.
Your pace becomes your advantage, not your enemy.
A more aligned business model and clearer leadership identity.
Your offers, systems, marketing, and role begin to reflect who you are now, not who you were years ago.
If you’ve been holding space, leading, serving, and supporting others for years, this is the space designed to hold you.
Confidence in every season of business.
You grow not because you push harder, but because you’re supported in ways that honor your humanity.
A way of building that actually feels good to live inside.
Your business becomes spacious, steady, and supportive, because you are supported.
1. Have been in business long enough to know what works and what no longer fits.
You’re not new to this. You’ve built something real, meaningful, and steady and you’re evolving into your next era as a leader.
2. Want support that honors the realities of your life.
Articles on sustainable strategy, seasonal planning, and behind-the-scenes insights from building a business that flows.
3. Are craving space to think about their own business, not just their clients’.
You do incredible work for others. But your own vision, strategy, and leadership deserve thoughtful attention too.
4. Want depth, clarity, and partnership, not more hustle, tasks, or calls.
You don’t want someone to push you, you want someone to walk with you.
5. Value integrity, autonomy, liberation, and sustainability.
You’re not interested in forcing growth or squeezing yourself into someone else’s playbook. You want a season-led, life-first approach that respects who you are.
6. Are ready to evolve with intention.
Your offers, leadership, systems, visibility, or business model are shifting and you want support that helps you shape this next chapter deliberately.
If you’ve been holding space, leading, serving, and supporting others for years, this is the space designed to hold you.
Is Built to Flow Lab for You?
WHAT'S INSIDE THE LAB
One-on-One Kickoff Strategy Session
A deep, grounding session to map your current season, understand your capacity, and clarify what you’re evolving next. This becomes your compass for the year.
A year-long strategic partnership designed to support your evolving leadership without pressure or performance.
Inside the Lab, you get the kind of business strategy coaching that moves with your season and honors your actual life. Thoughtful, steady, spacious support: built for leaders who carry a lot.
Here’s what’s included:
Asynchronous Coaching (Your Pace, Your Rhythm)
Thoughtful, in-depth support delivered in a way that works with your life, not against it. Ask questions, share updates, process decisions, and get strategic guidance without needing to “be on.”
Your Private R&D Hub
A dedicated space where your ideas can develop before they’re shared with clients or your audience. Refine offers, map shifts, test messaging, explore new directions, all with a thought partner who knows your business.
Ongoing Strategic Partnership
This is not touch-and-go support. I keep up with your business, understand your nuances, know the context, and walk beside you as your season changes. No catching me up. No starting over.
Season-Led Planning & Review
Weekly and Quarterly check-ins to support you through:
Expansion
Contraction
Recalibration
Integration
Your strategy shifts with you, creating deeper, steadier growth.
Business Strategy Coaching Rooted in Your Life, Capacity, and Vision
From offers and systems to leadership and visibility, every decision is shaped around your real circumstances, not ideal ones. This is where sustainable strategy actually begins.
Gentle Structure, Clear Direction
You won't be overwhelmed with tasks or calls. Instead, you get a strategic partner who helps you move forward with clarity, intention, and aligned action.
Wherever your next chapter is taking you, the Lab is the space to shape it with depth, clarity, and support that evolves with you.
A year-long strategic partnership for your next season of leadership.
FOUNDING MEMBER INVESTMENT
$700
5 MONTHLY PAYMENTS
This includes:
✓ One-on-one kickoff strategy session
✓ Asynchronous coaching that adapts to your season
✓ Your private R&D hub for testing and refining ideas
✓ Season-led planning + quarterly reviews
✓ Long-term strategic partnership
✓ Business strategy coaching rooted in your actual life and capacity
No pressure.
No urgency tactics.
No “finish this module” energy.
Just grounded support that evolves with you.
If your next season calls for clarity, grounded strategy, and support that truly matches your depth…
I’d be honored to walk beside you.
$3500
PAY IN FULL
Join the Built to Flow Lab™
It’s a thoughtful, spacious, deeply personalized business strategy coaching partnership designed to support your evolution over an entire year.
Meet the Guide
I’m Heather Crabtree business strategist, coach, and creator of Built to Flow™
Built to Flow™ was born from those seasons. It’s not about pushing harder, it’s about moving in rhythm. And when you work this way, the ripple effect is undeniable:
Clients stop burning out and start building sustainably. Businesses shift from chasing numbers to honoring values and capacity. Leaders reclaim their wellbeing without sacrificing growth.
The Lab is where we turn that ripple into a wave—together.
Frequently Asked Questions
It’s a year-long strategic partnership that blends business strategy coaching, thought partnership, and a private R&D environment.
You receive asynchronous support, a 1:1 kickoff session, and ongoing guidance that adapts to your season and capacity.
There’s no curriculum, no weekly calls, and no pressure-heavy pace.
Instead, you get spacious, thoughtful support from someone who stays closely connected to your business without requiring you to perform or catch anyone up.
The Lab is designed for leaders with full lives.
You engage when it fits your rhythm, and support comes asynchronously so it integrates seamlessly into your season.
Just about anything tied to your business and leadership, including:
evolving offers
business model shifts
leadership capacity
systems + operations
visibility + messaging
team structure
CEO/COO roles
decision-making
navigating life transitions
sustainable growth strategy
If it’s part of your business or affects how you lead, we can support it.
Seasoned strategists, coaches, consultants, and service providers who:
have been in business for at least a few years
carry full lives and real responsibilities
want spacious, season-led support
are ready to refine or evolve their business
want depth, clarity, and partnership, not more hustle or pressure
Enrollment is open for the Founding 10. Once your application is approved, we’ll schedule your kickoff session and begin your year inside the Lab.
Transparent pricing is available on the application page.
Payment plans are offered to ensure accessibility without compromising the integrity of the work.
No, you’ll learn everything you need along the way.
Our work together will naturally integrate the framework as we shape strategy around your season, capacity, and business goals.