Business growth support built around you
A Strategic Guide and Thought Partner for Your Business
You’re always supporting others, but who’s supporting you? The Built to Flow Lab is where strategists, coaches, and service providers finally get a trusted guide in their corner. A thought partner who knows your vision, understands your challenges, and walks beside you through every season of growth, so you never have to navigate business alone.
You’re always supporting others, but who’s supporting you? The Built to Flow Lab is where strategists, coaches, and service providers finally get a trusted guide in their corner. A thought partner who knows your vision, understands your challenges, and walks beside you through every season of growth, so you never have to navigate business alone.
What Is the
Built to Flow Lab?
Inside the Lab, you’ll finally have a space where your growth is prioritized. A thought partner who knows your business, helps refine your frameworks, and walks alongside you as you expand your impact. Together, we’ll map seasonal strategies, explore new ideas, and ensure your business evolves in a way that’s both sustainable and aligned with your life.
Beyond strategy, the Lab also creates opportunities to grow your visibility and credibility, with optional accreditation available to those who want to add an extra layer of authority to their work.
Why Join the
A Thought Partner Who Knows Your Business
built to flow lab gives you:
Because you don’t need more information, you need support that knows your business.
You’re already brilliant at what you do. You’ve built expertise, you’ve served clients, you’ve proven your value. But even the most seasoned strategist shouldn’t have to carry it all alone.
Built to Flow™ Lab?
Ongoing, personalized support from someone who understands your vision, your challenges, and your capacity.
Seasonal Flow Strategies
90-day action plans built around the Built to Flow™ framework so your business grows in rhythm with your life.
Framework Refinement & Idea Testing
A collaborative space to sharpen your existing frameworks, explore new offers, and experiment with fresh ideas.
Aligned Visibility Pathways
Together, we’ll build case studies that show your impact and a visibility plan that amplifies it through podcasts, stages, or publications.
SUPPORT THAT MEETS YOU WHERE YOU ARE
Regular check-ins and conversations give you space to share what’s really happening in your business and get the support you need, when you need it.
Support for Sustainable Growth
We’ll help you pace your business to match your season and capacity, so growth feels steady, aligned, and sustainable instead of rushed or forced.
Created to help you grow in rhythm with your life: sustainably, strategically, and with support that lasts.
Is Built to Flow Lab for You?
Built to Flow™ Lab isn’t for everyone, It’s for strategists, coaches, consultants, and leaders who are ready to guide growth differently.
Strategist
You’re guiding clients through growth, frameworks, and big decisions, but you want a thought partner who can help you refine your own process, test ideas, and stay sharp.
Coach
You hold space for transformation every day, but rarely have someone who knows your business inside and out. Here, you get the clarity and support you’re always giving to others.
Consultant
You’re solving problems and building systems for clients, but want a place to step back, refine your methods, and position yourself for bigger opportunities and visibility.
Leader
You’re at the helm of a growing business or community and you need sustainable strategies and support that flex with your season, your team, and your capacity.
HOW IT WORKS
Apply to Join
Submit your application to be considered as one of the Founding Members. The Lab is intentionally small so every strategist gets personalized support.
Create Your First Lab Notebook Entry
Once accepted, you’ll start by creating your first Lab Notebook entry. This simple reflection gives us a snapshot of your current season, challenges, and goals, so we can hit the ground running in your kickoff call.
1:1 Business Mapping Call
After your First Lab Notebook Entry, we’ll meet for your 1:1 Business Mapping Call. Together, we’ll review your entry, dig deeper into your vision and challenges, and create your Flow Blueprint—a personalized plan that sets the direction for your Lab journey.
Put Your Lab Notebook to Work
Your private Lab Notebook becomes the central hub for your growth. It’s where we capture your Flow Blueprint, map seasonal strategies, refine frameworks, and track your experiments. This keeps your progress visible and evolving.
The Built to Flow Lab is structured as a strategic partnership that grows with you. Here’s how we work together:
Catalyst Calls & Ongoing Support
In addition to your mapping call, you’ll get Catalyst Calls during the year for deeper strategy, plus ongoing asynchronous coaching and feedback whenever you need it. You’re never left waiting for support.
Seasonal Action Plans
Every 90 days, we’ll revisit your current business season and design a fresh action plan that matches your capacity, energy, and goals, so you’re always moving forward in rhythm with your life.
ALIGNED VISIBILITY
With clarity in place, we’ll map your personalized visibility pathway—whether that’s podcasts, publications, or stages—so you’re seen where it matters most, with proof (your case studies) to back it up.
Joining the Built to Flow Lab is a commitment to your business, your leadership, and the support you deserve.
FOUNDING MEMBER INVESTMENT
$700
5 MONTHLY PAYMENTS
Instead of piecing together programs, masterminds, and one-off consults, the Lab gives you an integrated ecosystem of support:
* A thought partner who knows your business inside and out
* Seasonal strategies that evolve with you
* Framework refinement and visibility pathways to amplify your expertise
* Ongoing support and accountability, not just a one-time push
This isn’t just another expense. It’s a strategic investment in sustainable growth, clarity, and visibility that keeps expanding as your business does.
$3500
PAY IN FULL
Join the Built to Flow™ Lab
Meet the Guide
I’m Heather Crabtree business strategist, coach, and creator of Built to Flow™
Built to Flow™ was born from those seasons. It’s not about pushing harder, it’s about moving in rhythm. And when you work this way, the ripple effect is undeniable:
Clients stop burning out and start building sustainably. Businesses shift from chasing numbers to honoring values and capacity. Leaders reclaim their wellbeing without sacrificing growth.
The Lab is where we turn that ripple into a wave—together.
Frequently Asked Questions
The Lab is a strategic partnership, not a one-size-fits-all program. Instead of following a rigid curriculum, you’ll get personalized support, seasonal strategies, and visibility opportunities that adapt to your business and life.
The Lab was designed for experienced strategists, coaches, consultants, and leaders who already excel at their work, but want a trusted thought partner, aligned growth strategies, and opportunities to expand their visibility and authority.
The Lab is designed to flex with your capacity. You’ll have seasonal action plans, 1:1 calls, and ongoing asynchronous support, but there’s no pressure to “keep up” with modules or deadlines. This is support that meets you where you are.
You’ll have access to asynchronous coaching and feedback, quick check-ins, and even Loom reviews for your frameworks, ideas, or marketing materials. Support isn’t limited to scheduled calls, you’ll always have access when you need it.
The Lab is a 12-month strategic partnership. You’ll have the option to renew annually, with Founding Members locking in reduced renewal pricing.
Founding Member investment is $3,500 for the first 10 people who join. Future members after the first 10 will be priced higher.
You’re not signing up for a program where you disappear into a portal and hope for the best. Inside the Lab, you have direct asynchronous access to me for strategic questions, feedback, and support—without waiting weeks for a call. I respond thoughtfully and consistently, while keeping healthy boundaries so I can serve you well all year long. Plus, with your 1:1 Business Mapping Call, ongoing R/Y/G check-ins, and visibility reviews, you’re never left hanging.
Click the button on this page and fill out the application. We will review and get back to you within 72 hours.
That’s exactly what the application process is for. The Built to Flow™ Lab isn’t for everyone, and we’re intentional about keeping the community curated and aligned.
When you apply, we’ll review your background, goals, and experience to make sure the Lab is a strong fit for where you are in your business. If it’s not the right time, we’ll let you know and point you toward resources that may serve you better now.
The goal isn’t just to fill seats; it’s to ensure every strategist who joins is ready to thrive inside the Lab.